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Pink Kit from previous post

Please take a moment to vote. Thank you.

Please remember these are mock-ups.  The word “racing” will be replaced with “Endurance Cycling” or just “Cycling”.  Also I don’t have commitments from all the team sponsors yet.  When I do I will place their logos on their respective places.  I am merely getting images posted so as to create interest and dialogue.

In other news, I took my first ride in the DNA Cycling demo kit today.  I was very pleased with the chamois and the feel of the jersey.  I will take photos of the clothing and post them here in the next couple of days.  Today’s ride was a short lunch time ride.  I’m looking forward to putting in a little more saddle time to further evaluate DNA Cycling clothing.

REV Endurance Cycling Team – a cycling organization focused on bringing up the next generation of endurance cyclists. REV is a development team rather than a racing team. REV will take the “couch potatoes” coach and train them to complete their very first century or Gran Fondo.  REV will take century riders and assist them in becoming brevet riders (unsupported events) or double century riders. REV will prepare you for “the toughest 48 hours in sport”, the Furnace Creek 508.

Stay tuned for more details…

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As promised, Todd Brown of Go Todd Brown, delivered the first mock-ups of the REV Endurance Cycling Team to me today. Todd turned this around in fewer than three business days!! Please feel free to provide me with your feedback.

Why pink? My mom died from breast cancer. I also want a kit that stands out in the sea of black, white and red kits. I have other thoughts for kits.

Things I’m still working on:

1. Individualized and structured coaching programs for the 2013 for a select few athletes – applications are being accepted now. Your 2013 season starts in the winter of 2012!

2. Priority registration and preferred rates through a TBA event organizer

3. One time pro deal on a bicycle purchase

4. Clothing and accessories

5. Pro Deal on a bike rack from a market leader

6. Bike Fitting services

7. Pro Deal on bicycle lighting

8. Pro Deal on nutrition

9. Priority booking and preferred service rates at TBA bike store

Let’s keep in mind what REV Endurance Cycling Team is all about – it is a cycling organization focused on developing the next generation of endurance cyclists. It’s more of a development team than a racing team. REV will take the “couch potatoes” and coach and train them to complete their very first century. REV will take century riders and assist them in becoming brevet riders or double century riders. REV will prepare you for “the toughest 48 hours in sport”, the Furnace Creek 508.

Stay tuned for more details…

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I met today with my friend, Todd Brown of Go Todd Brown.  We discussed a few basic designs for REV Endurance Cycling team clothing.  I have worked with Todd on other projects for my bike shop and he was the first person I thought of for my personal team clothing.  Along with my team kit Todd can also do so many other branded items like T-Shirts, License plate frames, hats, cups etc…I feel fortunate to have him in my circle of business partners. He understands the needs of endurance cycling as a multiple Leadville MTB finisher.  And he’s a great guy too! Give him a jingle if you need something– anything custom!

In our discussion I mentioned to Todd that one of my pet peeves with team kits is the placement of the jersey pockets.  In most team kits I find the pockets are too high up on the back making it more difficult than it has to be to access them while riding.  Furthermore, the pockets are so small it’s a joke if you think you are carrying anything more than a gel packet in them.  Ok maybe that is a slight exaggeration but as endurance cyclists we need to have the option to carry significant amounts of nutrition with us on our long training rides.

I am also opting for the highest end chamois for the bib short.  I find most team kits are designed with the criterium and road racer in mind.  Criteriums last about 1.5 hours, at the Pro level, while most road racing are fewer than five hours.  As an endurance cyclist we need shorts that hold up for at least 6-8 hours on a century and 12-17 hours on a double century.  This adds to the cost of the kit but I prefer my clients and friends to be comfy 😉

These are the details that I am paying attention to as I create my own – our own endurance cycling team/club.  I will have mock-ups by next week and will post them here for your feedback.  The goal is to pre-sell the first batch.  The larger the order the lower the cost per unit- basic custom economics 😉   I’d like to do a small order of 30 kits.  As soon as I have things set up I will be taking pre-orders from you.  My intent is that the designs will be refreshed semi-annually.  Todd assures me that  his team can change directions quickly and offer me different looks over time.  So if you like the style buy two because they will change slightly.

I have other things in the works that I will pass along as soon as they are formalized. One thing in particular is the relaunch of my coaching business.  I have coached triathletes and cyclists for years but over the last three years I have really cut back on clients as I pursued my personal goals.  But this year I am looking for 10 select individuals to train through the 2013 season.  Your base training for your 2013 season should be well underway.  If you are interested in a personalized endurance focused coaching program contact me straightaway

Stay tuned for more details…