As many of you know I worked at Nytro Multisports in Encnitas for over five years. I specialized in Triathlon Bike Fitting (F.I.S.T Certified) on the sales floor and worked the mail order phone sales department providing dream bikes for customers all over the world. I thoroughly enjoyed the people I worked with/for and the customers and friends I made over the years.
In November 2009, I had the opportunity to become the store manager of Bike Religion in Newport Beach. I jumped at the chance to be closer to home. I am now only 5.5 miles from home instead of 69 miles. You can see my commuting exploits under the commuting and On My Commute labels. Once again I’m surrounded by great people. And I’m slowly getting acquainted with the loyal (read regular) customers.
One of my first goals as the store manager of Bike Religion in Newport Beach is to develop the triathlon market for Bike Religion. I ask customers daily what products they would like to see in the store, who they ride with, and what clubs they belong to. I also ask customers what is lacking in the “tri-shops” they’ve been doing business with in the past. I have made many friends over the years in the triathlon community. It’s funny how when I think back to how our relationship started it’s often been from them buying a bike from me. So now years hence, these friends are outside/inside sales reps, national sales reps, VP of sales and marketing and business owners of key triathlon accessories, clothing and bike distributors.
Based on this grassroots marketing and surveying it occurred to me I would take all my years of Triathlon bike fitting, all my contacts, the generous financial support of the amenable owners of Bike Religion and offer a triathlon package. But instead of one Triathlon Package, as many stores have done in the past, we are offering two.
The centerpiece of the packages is the Felt TT/Tri bike which features a 76-78 degree seat-tube angle and aerodynamic tube shapes. In a different post I will discuss the benefits of using tri-specific geometry instead of a road bike with aerobars.
The B16 Triathlon Package
2010 2XU T:O Wetsuit
Shimano R540 SPD Pedals & Cleats
Shimano TR-31 Shoes
Uvex Xenova Helmet
Bike Religion Water Bottle & Cage
You can find out more information about these packages here or call me at 949-287-7299.